Project

The Longevity Social Playbook

A practical guide to defining your purpose, dismantling barriers to engagement, and evangelising longevity with friends, family, and stakeholders.

From the pro-ageing trance and common objections to conversation hooks, framing techniques, and funding considerations—tools for making radical life extension legible without triggering immortality anxiety.

What it is

The Longevity Social Playbook is a public resource for anyone trying to communicate about longevity seriously—starting with why ageing is an engineering problem worth solving, then working through the psychological and social barriers that stop people from engaging.

What it does

  • Phase 1 — Defining your purpose: why limits are often psychological, why ageing is the ultimate engineering problem, and why the moment to act is now.
  • Phase 2 — Barriers to engagement: how society frames death, the pro-ageing trance, common heuristics, objections, and their consequences.
  • Phase 3 — Evangelising: structuring conversations, hooks and framing, thought experiments, and funding considerations—without leading with “living to 200.”
  • Phase 4 — Career: pathways for turning conviction into sustained contribution.